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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Pro Am madness, the best one make championship ever?

I’m biased of course, but the best one make road race championship has to be the Yamaha RD 350LC Pro Am series. Back in the days when manufacturers had spare cash (1980 to be precise), Mitsui Yamaha organised this televised championship at major British race meetings to promote the recently launched, and now iconic, Yamaha RD350LC. Twenty four riders (twelve established and twelve rookies) were chosen by a panel of experts then given a completely free season of racing with a very generous prize fund thrown in.

Yamaha Teases New Supersport Reveal for Nov. 3 + Video

Yamaha fans expecting to hear big news from the Tuning Fork brand at Intermot may be a bit disappointed the Cologne show only brought us a refreshed XJR1300, the MT-07 Moto Cage stunt variant and a futuristic three-wheeled concept model. The first two aren’t likely to come to North America and the third might never see production. But fear not, as while most of the motorcycle world was focused on Intermot, Yamaha released a video teasing a “new era” supersport announcement for Nov.