2013 Yamaha Royal Star Venture S on 2040-motos

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Moto blog

Honda and Yamaha Pledge Support to Typhoon Victims in Philippines

Honda and Yamaha each offered aid to the victims of Typhoon Haiyan which struck the Philippines earlier this month. Initial estimates put the death tool at over 10,000 but Philippine President Benigno Aquino says the actual number maybe closer to 2,500. Still, the United Nations says more than 11 million people were affected by the typhoon, with about 673,000 displaced from their homes.

Americade Begins Tomorrow, Saturday June 1st

The “World’s Largest Touring Rally,” Americade, begins tomorrow, June 1. For the first time ever, the event will be a week-long event filled with guided rides, parties, events, giveaways, and so much more. Centered in and around Lake George Village in upstate New York, Americade takes full advantage of being on the doorstep of the Adirondacks, providing gorgeous mountain vistas and plenty of activities on and off the bike.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.