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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Ben Spies Video Interview on 2012 MotoGP Season [Video]

Yamaha Factory Racing today posted on its YouTube page a video interview with Ben “Elbowz” Spies, in which Spies discusses the soon to start 2012 season of MotoGP. In his usual calm, cool and under control manner Spies speaks frankly on how he prefers the 1000cc GP machine, saying it suits his style (elbows out!) better than the previous seasons’ 800cc bikes because the extra torque and horsepower of the liter-class bikes are, essentially, better matched to his physical stature. Spies also answers honestly the question of who he thinks he needs to keep an eye in 2012, including his teammate, Jorge Lorenzo.

Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.