2001 Yamaha Royal Star Boulevard Cruiser on 2040-motos

Yamaha Royal Star tech info

Type:Cruiser Stock Number:1L3243 Phone:8664132307

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

A crazy traveler on a Yamaha R1 will go to the North Pole

Lucassen is a man who can be surely called a maniac. He has been traveling for a long time. In 1995, he went on a three-year round-the-world route on a Honda Fireblade and covered over 160 thousand kilometers, and in 2001 he started on a Yamaha YZF-R1 and traveled about 250 thousand kilometers in five years.

This Is What Comes Before The Yamaha PW50

Kids really do have it good these days. Case in point is this super stylish motocross-themed push bicycle found in the Yamaha Europe catalog. Parents out there are probably well aware of these bikes without pedals, but as someone without kids this is a new discovery for me.