2013 Yamaha Roadliner S on 2040-motos

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Following the Go-show, a wild onboard lap of Phillip Island

Sit back and revel at the imaginative lean angles and racing lines adopted round the Phillip Island by the wild Anthony Gobert. Footage courtesy of the onboard camera attached to the Yamaha of Colin Edwards. The clip is from the final round of 1996 World Superbike championship at Phillip Island from race one, the gifted Gobert would go on to win the second race as well.

Yamaha Celebrating 50 Years of Racing at Indianapolis Grand Prix

Yamaha announced a slate of activities for the Aug. 26-28Indianapolis Grand Prix to mark the manufacturer’s 50th anniversary of Grand Prix racing. While Yamaha factory racers Jorge Lorenzo and Ben Spies wearing the special red and white 50th anniversary livery, race fans can purchase matching 50th anniversary gear and other merchandise and souvenirs.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.