2008 Yamaha Road Star Silverado S on 2040-motos

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Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

2014 AMA Supercross – Arlington Results

James Stewart‘s hot streak continues with his second-consecutive win and fourth AMA Supercross podium in five weeks after an impressive effort at Cowboys Stadium in Arlington, Texas. Fresh off of signing a contract extension with Yoshimura Suzuki, Stewart took control of the Arlington main event on the third lap, passing holeshot-taker Ryan Dungey and running away with the win. With his win last week at San Diego, Stewart becomes the first rider to win back-to-back races this season and establishes himself as a championship contender as we approach the mid-way point of the 2014 season.

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.