2007 Yamaha Road Star Msrp-$13,499 on 2040-motos

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Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.

Zero Announces Canadian Dealer Network

Zero Motorcycles announced its expansion into Canada with a network of nine dealerships. The announcement follows the launch of Zero’s U.S. dealer network in July.