2006 Yamaha Road Star Cruiser on 2040-motos

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Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.

Yard Built XV950 Pure Sports Channels the Yamaha FZ750

The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750′s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – known in Europe as the XV950 – is nearly unrecognizable in this new guise, except for its 942cc V-Twin engine.

Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.