2005 Yamaha Road Star 1700 on 2040-motos

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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha Motiv – A Car From The Tuning Fork Company

According to reports from the Tokyo Motor Show Yamaha has announced preliminary plans to produce the Motiv, a lightweight, two-seater similar to a Smart car. The Motiv is apparently based on Gordon Murray Design‘s T25 and T27 concept cars and will apparently use Murray’s iStream assembly process. Sources say the vehicle is targeted for the European market and will be available in both electric as well as fossil fuel versions.

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.