2001 Yamaha Road Star Silverado 1600 on 2040-motos

Yamaha Road Star tech info

Type:Cruiser Phone:(888) 316-9880

Moto blog

Yamaha Reports 2011 Results

Yamaha Motor Corp/ reported a net profit of 27 billion yen (US$345 million) in 2011, compared to a profit of 18.3 billion yen (US$243 million) year before. Overall net sales were down 1.4% to 1.28 billion yen (US$16.3 billion), but operating income rose 4.1% to 53.4 billion yen (US$682 million). The increase in operating income came despite the negative impact of last March’s earthquake in Japan and flooding in Thailand.

Colin Edwards’ Gear Being Auctioned For Feed The Children

While Colin Edwards may no longer be a factory Yamaha racer these days, he still enjoys a close bond with the tuning fork brand. So much so that Yamaha has announced a unique opportunity to bid on a historic set of road racing leathers, boots, gloves, and helmet as worn by Edwards during this, his final season in MotoGP. Proceeds from the auction will benefit the Feed the Children, which is Yamaha Motor Corporation’s official corporate charity.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.