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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Just for a moment; leading the British GP

Cal Crutchlow’s early exit at his home Moto GP last year meant we didn’t get to see his awesome potential at Silverstone. His two WSB race wins there in 2010 were pretty special as he dominated on the factory Yamaha R1, not least as he used some alternative lines and every inch of the track along the way. With his form matching the world's best in every event this year, on paper, this weekend should be his best chance so far to secure a podium or maybe even (making the dream come true!) take the first major class win in three decades.

Yamaha Planning Sub-$500 Model to Undercut Honda Dream Yuga

Not long after Honda launched its ultra low-cost Dream Yuga in India, Yamaha announced it is considering a new own model that will be nearly 40% cheaper. The 109cc Dream Yuga is Honda‘s latest weapon in the battle for India’s 13-million unit per year motorcycle market. Priced at 44,642 Indian rupees (US$806), the Dream Yuga is the most affordable Honda model available in India.