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Moto blog

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Air time Kenny Roberts-style

I can’t get enough of pictures that capture a specific, hard to define moment; the successful encapsulation of the absolute balls-to-the-wall, life or death commitment that riding a motorbike as fast as possible involves.  We all know. We’ve all been there – even if it’s only a once-in-a-lifetime moment. Maybe (for us mere mortals) it’s that rapidly, yet unexpectedly, tightening left-hand bend with a shitty, mud-covered veneer just at the apex.