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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Richard's '88 Tenere resto project

There’s a lot of it about at this time of year, brought on, no doubt, by excessive exposure over the Festive Season to the temptations of eBay. Buying old nails with a view to restoration, that is. Wilfing away over the New Year, I spotted for sale a bike that, when new, I really fancied.

Yamaha Building New Factory in India

Yamaha has received approval from the government of India to build a new factory in Chennai in the southern state of Tamil Nadu. Joining an existing factory near New Delhi, the new Chennai plant is expected to increase Yamaha‘s production capabilities in India to 2.8 million units a year by 2018. The new factory will be built on a 109-acre lot in Vallam Vadagal on the outskirts of Chennai.