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Yamaha's Coming Out With a Race-Spec R1 In 2023

But there's a catch: It's only available in Europe. At least for now. In a move further supporting my argument that R1s are purpose-built racebikes with lights and mirrors to make them legal on the roads, for 2023 Yamaha is introducing the R1 GYTR – an R1 prepared specifically for track duty, without any of the homologation pieces for roadworthiness (don’t worry, the standard R1 isn’t going anywhere).

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.