2014 Yamaha Bolt on 2040-motos

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Moto blog

Yamaha Quitting World Superbike Racing After 2011 Season

Yamaha announced it is withdrawing its factory World Superbike Championship race team following the end of the 2011 season. The news comes as a bit of a surprise, just a week after reports the team had re-signed racer Marco Melandri for the 2012 season. On the other hand, the team has struggled to find a title sponsor this season, as has Yamaha’s MotoGP team.

Yamaha Champions Riding School Returns To NJMP

Good news for those saddened to hear the Yamaha Champions Riding School would not return to Miller Motorsports Park in 2014: the school is back, now operating from New Jersey Motorsports Park. The change in venue doesn’t come without a slight change in the instructor lineup. Nick Ienatsch and Ken Hill will still lead the way, joined by Mr. Daytona himself, Scott Russell, but a new addition to the star-studded instructor lineup has also been added: none other than Larry Pegram.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.