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Yamaha Champions Riding School Sold Out June 9 & 10

It took more than a year for the Yamaha Champions Riding School to sell out at its former location of Miller Motorsports Park in Tooele, Utah. Since its return at New Jersey Motorsports Park, the school has sold out in less than a half of season. There are any number of reasons this could be the case.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2011 AMA Pro Daytona Sportbike Champion Danny Eslick

Danny Eslick won his second career AMA Daytona Sportbike Championship, adding another #1 plate to the one he won in 2009. The Geico Powersports RMR Suzuki GSX-R600 rider won three races this season and added another five podium finishes to win the title by a 275-256 margin over Monster Energy Graves Yamaha’s Josh Herrin. Eslick clinched the title after finishing sixth in the first race of the 2011 season finale at New Jersey Motorsports Park.