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Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Yamaha Kicks Off 2013 MotoGP Promotional Campaign with Valentino Rossi and Jorge Lorenzo – Video

We’re just over two weeks into the new year which means it’s time for MotoGP teams to start the promotional push for their 2013 MotoGP programs. Ducati is set to reveal its Desmosedici GP13 today at its annual Wrooom ski event with Ferrari‘s Formula One team later today, but Yamaha has gotten the jump on its Italian rival by releasing new photographs and a video of ex-Ducati rider Valentino Rossi and reigning World Champion Jorge Lorenzo. Also revealed is the 2013 Yamaha M1, though the racebike is shrouded in graphical overlays of its pilots and devoid of any sponsor logos including the newly signed supporter Monster Energy.

Yamaha YZF-R1 Returns for 2013 with New Colors

Yamaha announced new 2013 colors and graphics for its flagship sportbike, the YZF-R1. Beside the three color options, the 2013 Yamaha R1 returns unchanged, after getting a new seven-level traction control system in 2012. The three color options for 2013 are Matte Gray, Rapid Red and Raven, and the Team Yamaha Blue and White.