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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Ben Spies talks MotoGP

TECH 3 Yamaha man Ben Spies gives a fairly in-depth interview about Mugello MotoGP, his championship hopes and his riding style with On The Throttle TV. The multiple AMA superbike champ, who's racing for the first time on many of the MotoGP tracks, reveals he spends most of Friday practice learning the circuit, while others are focusing on set-up and fast lap times. Spies fan or not, it's well worth a watch.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.