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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Callaway Builds Motorcycle Engine

Callaway is a name that has become synonymous with Corvettes over the years, and with good reason. However, in addition to unleashing the power of America’s legendary sports car, Reeves Callaway has also done technical and engineering consulting for motorcycle companies such as Yamaha. A few years ago, he showed the world a V16 motor he built using four Yamaha 1,000cc motorcycle engines mounted on a custom fabricated aluminum block.

And it's goodbye from him

THIS IS Valentino Rossi's farewell letter to his Fiat Yamaha team following the announcement the flambouyant Italian is to head to Ducati MotoGP in 2011.The hand-written letter, mistakes and all, is written in almost a 'my first romance' kinda way. It's touching, if a little bizarre. Some of the letter reads:“Unfortunately even the most beautiful love stories finish, but they leave a lot of wonderful memories, like when my M1 and I kissed for the first time on the grass at Welkom, when she looked straight in my eyes and told me ‘I love you!'"Somehow, we can't see Casey Stoner gushing quite as freely when he leaves Ducati for Repsol Honda.