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Dirt First By MotoVentures

MotoVentures, the long-running (since 1998) dirt bike riding instruction company is changing its name from simply MotoVentures to the more descriptive Dirt First by MotoVentures. The new moniker more appropriately describes the company’s training activities and philosophy about the best way to learn how to ride a motorcycle begins in the dirt. “Our Dirt First training curriculum is very practical with no ceiling or limitations,” says MotoVentures President, Gary LaPlante. ”Our highly qualified, well-trained instructors are capable of teaching everyone from kids to adults and beginners to experts.

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

Yamaha Reports Q1 2013 Results

Yamaha Motor reported a 3.7% increase in net sales for the first quarter ended March 31, 2013. Net sales from motorcycles increased by 4.6% despite an 8.1% decrease in unit sales. Overall, the company reported a profit of 7.5 billion yen (US$73.3 million) over the quarter, down from the 27.0 billion yen reported last year.