2013 Yamaha Stryker Cruiser on 2040-motos

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Cyril Despres Signs with Yamaha

Five-time Dakar Rally winner Cyril Despres has signed on with Yamaha Motor France to race on the Yamaha YZ450F. Despres won the Dakar Rally in 2005, 2007, 2010, 2012 and 2013 with KTM but parted ways with the Austrian manufacturer in March. For 2014, Despres is trading in KTM Orange for Yamaha Blue, riding with support rider and fellow Frenchman Michael Metge.

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

AIMExpo Outdoors! Space to Host Demo Rides, Off-Road Experience

The inaugural American International Motorcycle Expo (AIMExpo) is just weeks away and promoter Marketplace Events Motorcycle Group today announced the details of AIMExpo Outdoors! The nearly 400,000 square-foot outdoor interactive and experiential space located on the grounds of Orlando’s Orange County Convention Center (OCCC) will feature a variety of activities throughout the five-day event geared towards trade, media and consumers. The centerpiece of AIMExpo Outdoors! is the exclusive demo areas designated for testing the newest models.