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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Tapout Themed Yamaha R1 Unveiled at UFC 129 Fan Expo

The Ultimate Fighting Championships recently held the largest event in its history in Toronto and the folks at Tapout decided to use the occasion to unveil a 2011 Yamaha R1 project bike. The bike was designed Toronto’s Flat Out Industries. As you may expect, it prominently features Tapout logos all over the bike, including on the wheels, along with a pretty sweet red, black and white color scheme.

Dakar Begins This Sunday!

Dakar is an international, bad-ass, multi-day off-road event and if you’re not a fan you should be. Crossing the borders of Argentina, Bolivia and Chile the route takes motorcycle and ATV competitors through more than 5400 miles of extreme riding conditions. Competing cars and trucks go even farther.