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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Church of MO: 2002 Yamaha FJR1300

All we learn from history, goes the current cynical wisdom, is that we learn nothing from history. Then again, maybe we do? For instance, I just learned this morning that Yamaha is still stamping out the FJR1300ES 20 years after the original 2002 FJR1300 hit our shores.

Simon and Leo

If you are a track day regular this year, you may well have bumped into former racer and friendly Kiwi, Simon Crafar. I first met him in Malaysia in 1990 when he was riding for a Yamaha dealer team, sweating his way round circuits like Shah Alam and Johor Bahru but with a long term plan to make it onto the World scene. And he didn’t take long as after riding for Honda in the UK in 1992 he moved to WSB in 1994 and enjoyed success with both the Honda and Kawasaki factory teams.