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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

California Superbike School 2-day Camp at Silverstone

California Superbike School will be running a 2-day camp at Silverstone for the first time in the UK this August, offering riders a chance to enjoy extra track time while improving their skills in the art of cornering. Taking place on the all-new South circuit (1.9 miles long with 12 turns) students can ride their own bike or hire a fully prepared 2010 Yamaha R6 with the latest Dunlop Sportsmart tyres and fuel included. Already hugely popular with students returning year after year, previously the 2-day camps have been held in Spain during the spring.

2014 Yamaha MT-125 Announced for Europe

Yamaha has added a new 125cc model to its suddenly burgeoning MT series of naked streetbikes in the European market. The 2014 Yamaha MT-125 joins the MT-07, the MT-09 and the MT-09 Street Rally, all of which were introduced in the last year. Unfortunately for the moment only the MT-09 has been announced for the U.S.