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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

New: Venhill 888 fast-action twistgrips

CONTROL specialist Venhill has launched its new 888 range of bike-specific fast action twistgrips.  Supplied complete with the company's top of the range Featherlight cables, the kits are designed for a straightforward replacement of the factory-fitted equipment.  Bike-specific kits are now available for the Honda CBR600F, Kawasaki ZX-6R/ZX-10R, Suzuki GSX-R600/750, Triumph 675 Daytona and Yamaha R1/R6, among others, with prices from £105. Here's Venhill's description of the new product: "Manufactured with a robust CNC machined alloy body, the 888 fast action twistgrip provides a choice of two settings and is supplied with two rotors so that riders can select the throttle action that best suits the riding conditions.  Settings can be changed swiftly by undoing the two set screws securing the throttle body and changing the rotor. On the fastest setting there is 80° of rotation, (taking up 36mm of the cable), which is typically 45% faster than 'standard' throttles.

Yamaha XJ Series: New Online Campaign [Pics and Video]

Yamaha Motor Europe has just posted a video up on YouTube to promote their new XJ-Series bikes.  The XJ6 and the XJ6 Diversion. And the XJ6 Diversion: Virtually every feature on this attractive new 600 has been designed to ensure that the new XJ6 Diversion delivers all of the style, fun and ease of use that today’s middleweight rider is looking for. Its newly-developed 600 cc liquid-cooled 4-stroke inline 4-cylinder engine has been designed to deliver a smooth band of easy-to-handle power, making the XJ6 Diversion an ideal machine for new and experienced riders.