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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Schwantz Headlines 2012 Isle of Man TT Parade Lap

Former 500cc World Champion Kevin Schwantz headlines a star-studded group of racers taking part in a parade lap during the 2012 Isle of Man TT. Schwantz leads the group of six racers, past and present, selected by helmet-maker Arai to take part in the parade lap of the Isle of Man’s Mountain Course. Schwantz has visited the Isle of Man before, but this will mark his first closed lap of the circuit.

EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.