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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Our Magnificent seven

Remember to dust your Union Jacks down if you happen to be visiting any Grand Prix this year as we have no less than seven youngsters to cheer on in the junior Moto GP classes. I don’t think we’ve ever had this many ‘yoofs’ in the GP paddock so let’s hope they can do the business and bring an end to our long drought of Grand Prix titles. And that could be soon as Scott Redding is already a hot favourite for the 2011 Moto 2 championship on his Marc VDS Suter machine.

Autographed 50th Anniversary Yamaha YZF-R1 Giveaway for Bubba Shobert’s Race 2 Embrace Crusade

Yamaha is giving away a 50th Anniversary Edition YZR-R1 autographed by current and former Grand Prix racers to benefit Bubba Shobert‘s Race 2 Embrace Crusade. The one-0f-a-kind R1 will be on display at the July 27-29 U.S. Grand Prix at Laguna Seca The unique R1 is painted in Yamaha‘s 50th Anniversary colors and features autographs from legends such as Kenny Roberts, Eddie Lawson and Wayne Rainey, as well as current MotoGP racers Jorge Lorenzo and Ben Spies from the factory Yamaha team and Cal Crutchlow and Andrea Dovizioso from the Tech 3 Yamaha team.