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Yamaha “Dark Side of Japan” Teases New Model Launching June 11 – Video

Yamaha has released a video teasing a new model it claims “is about to change the sport motorcycle world.” The video, called “The Dark Side Of Japan“, reveals little detail about the new model but promises all will be unveiled June 11. The video includes images from Japan’s vibrant nightlife and lively sub-culture,with youths in costume and exotic hair and makeup dancing in clubs. The new model will reflect this side of Japan, with Yamaha calling it a “new kind of brutal animal”.

Yamaha Reports 2011 Results

Yamaha Motor Corp/ reported a net profit of 27 billion yen (US$345 million) in 2011, compared to a profit of 18.3 billion yen (US$243 million) year before. Overall net sales were down 1.4% to 1.28 billion yen (US$16.3 billion), but operating income rose 4.1% to 53.4 billion yen (US$682 million). The increase in operating income came despite the negative impact of last March’s earthquake in Japan and flooding in Thailand.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.