2012 Yamaha Majesty Scooter on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Champions Riding School To Sell Hang Dry Leather Driers

Riders who sweat in their leathers – and who doesn’t at a track day or race – know how nasty damp leathers can get if not dried properly. Of course, there’s always the tried-and-true technique of hanging them up in your garage, but that can take days. What if you only have an hour?

Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered by a DC brushless motor with electricity supplied by a lithium-ion battery.