2011 Yamaha Xv17asab Road Star S on 2040-motos

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Moto blog

Who To Watch In AMA Pro Superbike This Weekend

Photo: Brian J. Nelson Even though reigning AMA Pro Superbike champ Josh Herrin has left the series to try his hand in the Moto2 series, the Superbike field is still filled deep with talent heading into this weekend’s series opening round at Daytona. Here are just a few names to keep an eye on this weekend.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

1.5litre V8 two-stroke

I don't know about you but I've yet to ride anything with two wheels and an engine that I didn't enjoy in one form or another. From minimotos to 1800 Goldwings, there's always some fun to be had even if it is just the novel experience that makes you grin. I am not one for a pidgeonhole, that's for sure.