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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

EICMA 2013: 2014 Yamaha MT-07 First Impressions – Video

Fun, affordable, and exciting transportation are what many motorcyclists care about. Sportbikes are great and all, but if we’re honest, they’re a bit impractical. So when Yamaha introduced the MT-07 at EICMA this year, we took notice.

1974: Onboard an MV racer with Phil Read

ANOTHER CRACKING BIT of vintage racing footage, this time featuring multiple motorcycle world champion Phil Read on the awesome-sounding MV Agusta 500-4.The footage is from the 1974 movie 'The Iron Horse' made by Frenchman Pierre-William Glenn.Read’s 1974 500cc World Championship victory was the last year a four-stroke won the world title before the advent of the MotoGP class in 2002. Giacomo Agostini won the crown from Yamaha in 1975, followed by Suzuki-mounted Barry Sheene in '76 and '77. The footage is bloody good, considering the camera technology of the day.