2011 Yamaha R-1 on 2040-motos

Moto blog

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Nitron Introduces Adventure Series Shocks

The latest suspension manufacturer to hit the block, Nitron is hitting the ground running. Its latest offering, the Adventure series of shocks, leaves no question as to its intended pursuit. Crafted from aluminum alloy with stainless steel fittings, Nitron Adventure Series of shocks are lighter weight than standard ones, and are built to withstand the harsh environments adventure riders are known to travel.

Dirt First By MotoVentures

MotoVentures, the long-running (since 1998) dirt bike riding instruction company is changing its name from simply MotoVentures to the more descriptive Dirt First by MotoVentures. The new moniker more appropriately describes the company’s training activities and philosophy about the best way to learn how to ride a motorcycle begins in the dirt. “Our Dirt First training curriculum is very practical with no ceiling or limitations,” says MotoVentures President, Gary LaPlante. ”Our highly qualified, well-trained instructors are capable of teaching everyone from kids to adults and beginners to experts.