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Moto blog

Yamaha Kicks Off 2013 MotoGP Promotional Campaign with Valentino Rossi and Jorge Lorenzo – Video

We’re just over two weeks into the new year which means it’s time for MotoGP teams to start the promotional push for their 2013 MotoGP programs. Ducati is set to reveal its Desmosedici GP13 today at its annual Wrooom ski event with Ferrari‘s Formula One team later today, but Yamaha has gotten the jump on its Italian rival by releasing new photographs and a video of ex-Ducati rider Valentino Rossi and reigning World Champion Jorge Lorenzo. Also revealed is the 2013 Yamaha M1, though the racebike is shrouded in graphical overlays of its pilots and devoid of any sponsor logos including the newly signed supporter Monster Energy.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

CARB Fines Piaggio, Yamaha, Vance & Hines, Akrapovic for Emissions Violations

The California Air Resources Board issued fines to four motorcycle industry companies last week, including OEMs Piaggio and Yamaha. Aftermarket exhaust manufacturers Vance & Hines and Akrapovic America also received hefty fines. Piaggio Group Americas, Inc.