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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Canadian Speeder’s Yamaha R1 Seen in Now-Famous YouTube Video Sold in Auction

The Vancouver Sun is reporting on its website today that the Yamaha R1 made famous in a YouTube video featuring the rider speeding along the Trans-Canada Highway was sold recently for $4,651 in an online auction. According to the Sun the auction was conducted by B.C.’s Civil Forfeiture Office, which can seize property believed to have been used for unlawful activity. The winning bidder, 4x4albert, beat more than 70 bids to claim the 2006 R1.

Yamaha MT-10 SP Project Bike - Update 1

Everythings installed and initial impressions. It’s been about a month since we introduced Motorcycle.com’s 2022 Yamaha MT-10 SP semi-long-term project bike. In case you forgot the premise of this whole thing, Yamaha offered us the opportunity to hang on to an MT-10 SP for an extended period of time, and since I have a soft spot for the bike, I decided to give it some tasteful upgrades to address some key weaknesses while also unleashing some trapped potential.