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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

India Raises Import Duty on Motorcycles to 75%

The government of India has laid out its budget for 2013-2014, increasing the import duty for large motorcycles. The news will impact several major manufacturers hoping to gain a stake in the world’s second largest motorcycle market. India has become the hotspot for manufacturers but one of the biggest obstacles they face is the duty India levies on luxury goods.

Colin Edwards Puts Yamaha Extended Service Agents Through Boot Camp [Video]

We love Colin Edwards. Okay, not like that kind of love, but more the “I want to go on a Man-cation with him” kind of way. The man is flat out funny, a guarantee Grade A quote at press conferences and, as he showed in his unexpected podium finish at this year’s British Grand Prix at Silverstone, he’s still fast.