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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2011 Isle of Man TT Recap

The Isle of Man TT usually provides a lot of drama, and this year’s event was no different. John McGuinness, second on the all-time TT wins list, added two more wins to his resume to win the Joey Dunlop Trophy while MotoCzysz once again fell just short of taking the bounty for being the first electric motorcycle team to record a 100 mph lap on the Mountain Course. The 2011 Isle of Man TT also had its share of tragedy with three racing fatalities.

Yamaha Introduces 2015 Vino Scooter, Now With Bold New Graphics

This just in from Yamaha: Yamaha Motor Corporation, U.S.A. is excited to announce the launch of the 2015 Vino Classic scooter.  The Vino Classic combines retro styling with modern Yamaha engineering. High quality paint and chrome accents make the Vino Classic a true stand out.