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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.

Yamaha Europe "Switches On" Plans for Electric Mobility

Details for electric NEO's to come in the weeks ahead Yamaha Motor Europe outlined its plans for electric two-wheelers, revealing a range of scooters, bicycles and a moped. The announcement confirmed our report last week that it would include an electric scooter called the “NEO’s”, but the 50cc-equivalent model was only scratching the surface. The presentation provided a general outline of Yamaha’s approach to electrification, though it did leave us wanting more.