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Moto blog

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Lorenzo Signs Two-Year Extension with Yamaha

Two-time MotoGP Champion Jorge Lorenzo has signed a contract extension with Yamaha to see him race on the company’s factory team through the 2016 season. The signing comes as no real surprise, following similar two-year contract extensions for teammate Valentino Rossi and Repsol Honda’s Marc Marquez and Dani Pedrosa. Ducati also confirmed it would field Andrea Dovizioso and Andrea Iannone next season, so unless Lorenzo wanted to spend a season or two developing Suzuki‘s or Aprilia‘s new prototypes, Lorenzo’s only option for a factory ride was to re-sign with Yamaha.