2003 Yamaha V-star 650 Custom Cruiser on 2040-motos

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Moto blog

EICMA 2013: 2014 Yamaha MT-07 First Impressions – Video

Fun, affordable, and exciting transportation are what many motorcyclists care about. Sportbikes are great and all, but if we’re honest, they’re a bit impractical. So when Yamaha introduced the MT-07 at EICMA this year, we took notice.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Magneti Marelli to Supply Electronics System to MotoGP Teams

It’s no secret that promoter Dorna Motorsports has been trying to push a standardized electronics control unit for teams in the MotoGP World Championship. The lack of a top-tier electronics package has been one of the biggest challenges faced by MotoGP’s claiming rule teams, and a spec ECU would narrow the gap between the CRT bikes and the factory prototypes. The manufacturers competing in the series, Honda, Ducati and Yamaha, understandably are resistant to the idea considering the effort they’ve put in to develop their electronics systems.