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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

Motorcyclist Nabbed For Going 166 MPH on NY Thruway

McCarthy’s wit isn’t as quick as his motorcycle. “A prudent man concealeth knowledge: but the heart of fools proclaimeth foolishness.” (Proverbs 12:23 KJV)   According to reports, New York State Police arrested Nikkolaus McCarthy, 25, of Charlton, N.Y., this past Wednesday afternoon after he was “clocked” riding his motorcycle at 166 mph on the New York State Thruway in Ravena, N.Y. But it seems McCarthy needs to learn the simple concept of avoiding self-incrimination.