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US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Isle of Man TT 2013: SES TT Zero Results

Motoczysz captured its fourth consecutive TT Zero at the 2013 Isle of Man TT, setting a new official record for electric motorcycles by averaging 109.675 mph on the Mountain Course. Michael Rutter piloted the Motoczysz E1PC to a lap time of 20:38.461 for his third straight TT Zero win. Finishing second as he did last year was John McGuinness on the Mugen Shinden Ni, with a time just 1.6 seconds slower than Rutter, with an average speed of 109.527 mph.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.