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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

AMA Supercross: 2012 Phoenix Results

Ryan Dungey gave KTM its first ever AMA Supercross win, taking the holeshot and leading every lap in Phoenix, Ariz. With an audience of 49,236 watching at Chase Field, it was the field that had to chase Dungey during the main event. Dungey jumped out in front at the first corner followed by JGRMX Yamaha‘s Davi Millsaps and defending AMA Supercross Champion Ryan Villopoto of Kawasaki.

Top Five Global Motorcycle Companies Ranked

- Honda Motor Company Limited - Yamaha Motor Company Limited - Hero MotoCorp Limited - Bajaj Auto Limited - Harley–Davidson Incorporation According to Research And Markets, who bill themselves as “The World’s Largest Market Research Store,” these are the top five companies of the global motorcycle industry, with data collected from 2006 – 2011. The study itself is several chapters deep and must be purchased (you can do so at the link above), but in short, Research And Markets have compiled a study observing the evolving global motorcycle industry, its competitive landscape, and the corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds.