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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Day 1 Dakar 2014: Barreda Draws First Blood

Team HRC’s Joan Barreda on the Honda CRF450 Rally, got off to a storming start in day one of the 2014 Dakar rally, clocking up the fastest time of all the 175 riders at the first time-check. The former Husqvarna rider who moved to Honda in the middle of the season inaugurated his 2014 Dakar with an acrobatic performance. The motorcycle competition was expected to be wide open, and that is indeed what the classification shows after the opening stage. It was a very early start for the Rally Dakar. The pack of riders headed off at four in the morning on a long 251 miles that took them towards the vibrant city of Rosario for the start of the 112 mile special.

Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.