1992 Yamaha Xv750 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Four Classic Clubs Showcase Variety At AMA Vintage Motorcycle Days

From custom café racers to beautifully restored Bridgestone motorcycles, a full range of motorcycling interests will be represented at BikeBandit.com AMA Vintage Motorcycle Days, featuring Indian Motorcycle, July 11-13 at Mid-Ohio Sports Car Course in Lexington, Ohio. Classic Clubs that will be located on Championship Row include the Vintage Japanese Motorcycle Club, Louisville Vintage Motorworks, Café Racer magazine and Bridgestone Motorcycle Club. The Club Corral, across from Championship Row, will include the Indian 4 Cylinder Club, the Kawasaki ZL Owners Association and the Cincinnati Classic British Motorcycle Owners.

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.