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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Recall for 2009-2011 Yamaha V-Max

Yamaha is issuing a recall campaign on certain 2009-2011 V-Max power cruisers due to a potential risk of oil pump malfunction. According to documents released by the National Highway Traffic Safety Administration, abnormally high oil pressure can build up within the oil pump of certain Yamaha V-Max models. The high pressure may force the washer on the oil pump shaft against the oil pump housing, causing oil to stop pumping through the engine.

Honda and Yamaha Pledge Support to Typhoon Victims in Philippines

Honda and Yamaha each offered aid to the victims of Typhoon Haiyan which struck the Philippines earlier this month. Initial estimates put the death tool at over 10,000 but Philippine President Benigno Aquino says the actual number maybe closer to 2,500. Still, the United Nations says more than 11 million people were affected by the typhoon, with about 673,000 displaced from their homes.