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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Ienatsch, Hill, Russell, Bestwick To Give Speech At Yale Today

In what might be considered the most shocking news of 2014 so far, Nick Ienatsch and Ken Hill are going to Yale. While some might think the Chief and Lead instructors at the newly revamped Yamaha Champions Riding School are getting in over their heads, the two are at Yale as lead presenters for “Excellence In Motion: What Motorcycle Racing Can Teach Us About Success,” which begins at 4pm (local time) today.  When put into context, their appearance at one of the nation’s top schools is understandable. Each has had their fair share of success aboard motorcycles, and they will be joined by two more champions on two-wheels, five-time Daytona 200 winner and 1993 World Superbike Champion Scott Russell, and Jamie Bestwick, an avid motorcyclist and winner of eight consecutive X-Games BMX Vert gold medals.

My Cadburys Boost YZF 750 comes back to life.

After winning my 3rd BSB title in 1998, as an end of season bonus, Yamaha UK kindly handed over my beloved Cadburys Boost YZF 750. There were three of these ex factory bikes in Rob Mac’s team; one went to me, the big man still has one, and the third was sold for a sum that was never disclosed. I had three cracking years on this special machine battling against team mates Whitham, Walker and Hislop and breaking most lap records along the way. The hard charging Bayliss, Reynolds and Rymer were also thrown into the mix on occasions just to make life even more interesting.