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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Rumor Mill: Yamaha To Make R400 and R650

Yamaha is set to put into production two new sporty bikes — the R400 and R650 —  according to “Young Machine” a Japanese motorcycle magazine. If true, this would fill a huge void in the manufacturer’s beginner sportbike bike lineup. It would make sense, considering the success of Suzuki’s SV650 (which later morphed into the Gladius and is now the SFV650), Kawasaki’s Ninja 650 (ER-6 in other markets), and even Honda’s CBR500R.

2022 Yamaha XSR900 Announced for Europe

Fast Facts Based on recently-updated MT-09 New 889cc CP3 engine and Deltabox frame Six-axis IMU ’80s-inspired graphics A new look for retro roadster Yamaha Motor Europe announced a new XSR900 model, giving the retro-styled roadster updates similar to the changes received by the MT-09 last year. That includes an 889cc inline Triple and new Deltabox-style frame. As of this writing, the new 2022 Yamaha XSR900 has not been announced for the U.S., but we expect to get news on that front soon.