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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

New AMA Pro SuperBike Final Qualifying Procedure To Be Implemented At Road America

AMA Pro Racing is taking a page out of the playbook of the top racing series’ in the world and changing the qualifying format for AMA Pro SuperBike and breaking it up into three stages. This new format will debut later this month when AMA Pro Road Racing takes to the 4.05-mile track at Road America in Elkhart Lake, Wis., for the Subway SuperBike Doubleheader on May 30 – June 1, 2014. All AMA Pro SuperBike competitors will participate in Qualifying 1 and 2.

Yamaha to Produce PES1 and PED1 Electric Motorcycles by 2016

Yamaha announced plans to release the production versions of its PES1 and PED1 concept models within two years as part of the company’s plans to enter the electric motorcycle segment. The PES1 and PED1 (which stands for “Passion, Electric, Street” and “Passion, Electric, Dirt”) concepts were first revealed at last November’s Tokyo Motor Show. In the company’s newly-published annual report, Yamaha confirmed plans to produce the two models, saying: “In sports motorcycles, we are working to create new value with EV sports motorcycles, which we aim to launch in two years, with the development of the small, on-road sports PES1, as well as the PED1, which are being developed to expand the scope of electric vehicles to the off-road world.