2013 Yamaha Fz8 on 2040-motos

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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Dakar Begins This Sunday!

Dakar is an international, bad-ass, multi-day off-road event and if you’re not a fan you should be. Crossing the borders of Argentina, Bolivia and Chile the route takes motorcycle and ATV competitors through more than 5400 miles of extreme riding conditions. Competing cars and trucks go even farther.

Dunlop’s Newest DOT Race Tire: the Sportmax GP-A Pro

Dunlop has released its newest DOT-legal racing tire, the Sportmax GP-A Pro. Being the spec tire manufacturer for the AMA Pro Roadracing series gives Dunlop plenty of top-level R&D test riders to develop the next line of tires. Couple that with the company’s state-of-the-art manufacturing facilities in Buffalo, New York, and the days of grabbing a set of UK tires over their American counterparts is over.