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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

Win tickets to Silverstone BSB

MCE Insurance British Superbike Championship competition The MCE Insurance British Superbike Championship title race is hotting up as Silverstone gears up to host the penultimate round of the Showdown this weekend (28/29/30 September) as the leading protagonists prepare to fight it out for the two crucial victories. After a dramatic event at Assen last weekend Josh Brookes stole the lead in the overall standings with just two points separating him and double champion Shane 'Shakey' Byrne. Swan Yamaha’s Tommy Hill had a nightmare start to the Showdown but is determined to fight back this weekend.

Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.